ProfileBook

MY PROFESSIONAL PORTFOLIO

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Olivia Wilson- Personal info

Public

Hello everyone — it's Olivia Wilson. I am a professional Digital Marketing Specialist. I have worked in several IT companies as a digital marketing Specialist. I am Sincere in my work and I always Provide the Best Quality Service to my client at the right time.

This profile is a running log of what I build: client work, commercial templates, and the odd side project that exists purely to try out a new scroll effect.

# digital marketer # intro # Olivia Wilson

Olivia Wilson- Overview

Public

A snapshot of how I create growth.

I build practical marketing systems around one simple goal: getting the right message in front of the right audience.

My work connects audience research, content, search, paid media and analytics so every campaign has a clear purpose and a measurable next step.

Average campaign ROAS

4.8x

Across selected paid campaigns

Organic traffic growth

+126%

Best 12-month SEO result

Lead conversion lift

+38%

After funnel optimization

Olivia Wilson- Awward

Public

Dressed in a classy white shimmering dress with dazzling jewels. Our legendary CEO, Wai Hun attended one of the most coveted award ceremonies in Malaysia.

It was a glamorous and glittery night at the EY Entrepreneur of The Year Awards Gala, which was officiated by the Minister of Entrepreneur Development, YB Datuk Seri Mohd Redzuan Md Yusof. Distinguished guests gathered to toast the Nation's best and brightest EY Entrepreneur Of The Year 2024.

Profilebook

Olivia Wilson- Project

Public

Shipped the analytics dashboard redesign this week — cleaner charts, faster load, and a dark mode nobody asked for but everybody wanted.

Project Name: E-commerce Growth Campaign

A full-funnel campaign combining paid social, retargeting and conversion-focused creative.

# Meta Ads # GA4 # Creative

Olivia Wilson- Marketing Focus

Public

I build growth systems around the channels that matter most to each brand.

01

Performance Marketing

Unlike traditional branding campaigns that focus on awareness, performance marketing tracks specific user actions. Advertisers partner with publishers, platforms, or agencies and pay based on real results

02

Organic Growth

the expansion a company achieves by increasing sales, production, and operational efficiency using its own internal resources rather than through mergers or acquisitions.

03

Content Strategy

Content designed around audience intent and business goals. the plan for how you create, publish, manage, and share your text, images, and videos.

04

Conversion Optimization

Turning existing traffic into more leads and customers.The systematic process of increasing the percentage of website or app visitors who complete a desired action

Olivia Wilson- How I Work

Public

How I Turn Ideas Into Growth

I convert concepts into revenue. Through behavioral data and optimized marketing funnels, I scale what works.

01

Discovery

Deep dive into your brand, target audience, competitors, and market landscape.

Market Research Audience Insights
02

Strategy

Build a tailored roadmap with clear goals, KPIs, and actionable milestones.

Goals & KPIs Positioning Content Plan
03

Execute

Launch campaigns with precision — every detail optimized for maximum impact.

Paid Media Content Campaigns
04

Optimize

Analyze, learn, and iterate continuously to improve performance and ROI.

Analytics A/B Testing Conversion

Olivia Wilson- Global Partners

Public

My Strategic Global Partners

Olivia Wilson- Industries I Work With

Public

Every industry needs a different growth strategy.

  • E-commerce
  • SaaS
  • Personal Brands
  • Startups
  • Lifestyle
  • Local Businesses

Olivia Wilson- FAQ

Public

I help brands with performance marketing, SEO, social media, content strategy, email marketing, analytics and conversion optimization.

Yes. I work with businesses at different stages, from early-stage startups to growing brands looking to improve their digital presence and customer acquisition.

Yes. I can plan, launch, monitor and optimize paid campaigns across major advertising channels based on the campaign objective and target audience.

I focus on meaningful KPIs such as conversions, cost per acquisition, ROAS, conversion rate, qualified leads, organic traffic and overall business goals rather than vanity metrics alone.

SEO is a long-term strategy, so results usually take time. The timeline depends on competition, website authority, technical health, content quality and the target keywords.

Olivia Wilson- Post

Public

Don't chase attention.
Build a reason to remember.

Every campaign should have a clear purpose, a measurable goal and a reason for the audience to care.

- Olivia Wilson

Olivia Wilson- Featured Insight

Public

From My Journal

Why traffic isn't enough: The metrics that actually matter

More traffic doesn't always mean more growth.

More traffic doesn't always mean more growth. Here's how I evaluate whether a campaign is actually working.

SEO vs Paid Ads: Where Should You Invest First?

SEO and paid advertising solve different problems. Understanding when to use each can help you build a smarter acquisition strategy.

Turning Audience Research Into Better Content

Great content doesn't start with a content calendar. It starts with understanding what your audience actually needs.

Remote — Worldwide

Currently Available

I am currently available for freelance work and open to new opportunities.

  • Freelance

  • Consulting

  • Long-term

Let's connect

About

A marketer who cares about the message and the numbers.

I help brands turn attention into measurable growth through clear positioning, useful content, paid campaigns and data-driven optimization.

My approach starts with understanding the audience and the business goal. From there, I connect content, SEO, paid media, social campaigns and analytics into a system that can be tested, improved and scaled.

SEO Google Ads Meta Ads Content Strategy Social Media Email Marketing GA4 Analytics Conversion Optimization

10+

Years Of Experience

Business consulting consultants provide expert advice and guidance.

20k+

Projects Completed

Lorem ipsum dolor sit, amet consectetur adipisicing elit. Distinctio, nesciunt.

15k+

Satisfied Clients

Happy customers worldwide.

95%

Clients Rating

Average client feedback rate.

30+

Elite Awards

Awards received for excellence in the industry.

Core Channels

01

SEO

Organic Growth

02

PPC

Paid Acquisition

03

Social

Brand Reach

04

Content

Brand Authority

What I Do

Performance Marketing

Campaigns focused on traffic, leads and revenue. consectetur.

  • Audience
  • Positioning
  • Content Plan

SEO & Organic Growth

Search strategies designed for sustainable visibility.

  • Google Search
  • On-Page SEO
  • Technical SEO

Content Strategy

Content that informs, engages and moves people to action.

  • Copywriting
  • Design
  • Video

Conversion Optimization

Finding and fixing the gaps between clicks and customers.

  • Conversion Rate
  • A/B Testing
  • Analytics

My Marketing Philosophy

Marketing is not about being seen. It's about being remembered for the right reasons. Marketing is not about being seen. It's about being remembered for the right reasons. Marketing is not about being seen. It's about being remembered for the right reasons

- Olivia Wilson

Resume

Experience and education, newest first.

2024 — Present

Freelance Digital Marketing Specialist

Self-employed · Remote

Running paid social and content strategy for brands across e-commerce, SaaS, and hospitality — from campaign brief to performance report.

2022 — 2024

Marketing Coordinator

TechNova Solutions · Los Angeles

Managed social channels and email campaigns for a B2B software company, growing the newsletter list from 800 to 6,000+ subscribers.

2015 — 2019

B.A. in Marketing

University of California, Los Angeles

Focused coursework on consumer behavior, brand strategy, and digital media.

Elite Resume

Get a copy of my resume in PDF format.

Download CV

Skills & Expertise

Tools and technologies I use to drive results.

Marketing Strategy

a company's overall plan for reaching people, turning them into buyers, and building a long-term competitive advantage.

  • Marketing Strategy
  • Audience Research
  • Competitor Analysis
  • Campaign Planning
  • Positioning
  • Marketing Funnel

Performance Marketing

a results-driven online advertising strategy where businesses pay for marketing actions only after a specific goal is completed.

  • Google Ads
  • Meta Ads
  • Paid Media
  • Campaign Optimization
  • Retargeting
  • Conversion Optimization

SEO & Content

any material on your website designed to rank high in search engines and get cited by AI tools.

  • Keyword Research
  • On-page SEO
  • Technical SEO
  • Content Strategy
  • Content Planning
  • Organic Growth

Analysis

the practice of collecting, measuring, and analyzing data from online channels to evaluate and improve marketing performance

  • Performance Analysis
  • Conversion Tracking
  • A/B Testing
  • ROI Analysis
  • GA4 Analytics
  • Reporting

Social Media

a specific subset focused on using platforms like Facebook, Instagram, and TikTok to engage audiences

  • Social Media Strategy
  • Content Planning
  • Social Campaigns
  • Audience Engagement
  • Creative Testing

Tools & Software

  • google-ads-icon
  • meta-ads
  • google-tag-manager
  • google_analytics
  • semrush
  • google-search-console
  • Notion_app
  • canva

Skills & Expertise

Distinguishing between skills and expertise.

Marketing Strategy

98%
  • Research
  • Positioning
  • Marketing

SEO

99%
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO

Content

95%
  • Brand awareness
  • Lead generation
  • Customer retention

Marketing Ads

99%
  • Google Ads
  • Facebook Ads
  • Marketing

Design

80%
  • Poster
  • Canva
  • Marketing

Awards

Thrilled to share that I have been honored with the 2024Marketing Excellence Award!

This recognition reflects a year of pushing creative boundaries, diving deep into data, and scaling campaigns that deliver real results. Huge thanks to my team, clients, and partners who made this successful year possible. On to the next milestone!

Top Performer Award (2023) | BrightPath Marketing

Awarded the company-wide Top Performer honors for continuously surpassing key campaign performance metrics. This recognition was earned by executing data-driven digital strategies, continuously refining targeting parameters, and building high-converting landing pages that drove consistent, scalable growth across major client accounts.

Growth Champion Award (2022) | GrowthLab Agency

Honored as the agency's Growth Champion for spearheading dual-track expansion strategies that significantly scaled both organic traffic and paid acquisition channels. By combining data-driven search engine optimization (SEO) with high-converting paid media campaigns, I successfully lowered customer acquisition costs (CAC) while expanding overall brand market share across diverse client accounts.

My ability to orchestrate multi-channel scaling was formally recognized at GrowthLab Agency, where I received the 2022 Growth Champion Award. This honor was presented for my direct contributions to substantial organic and paid traffic growth, proving my capacity to design balanced marketing frameworks that deliver short-term revenue spikes alongside long-term digital authority.

Rising Star Award (2021) | GrowthLab Agency

Awarded the agency's Rising Star honor for demonstrating strong early performance, exceptional creative thinking, and a rapid ability to execute high-impact digital marketing initiatives. Recognized as a high-potential strategist, I contributed to cross-functional campaigns by introducing fresh, creative problem-solving techniques and optimizing workflow efficiencies early in my tenure.

Remote — Worldwide

Currently Available

I am currently available for freelance work and open to new opportunities.

  • Freelance

  • Consulting

  • Long-term

let's connect

Services

What I can take off your plate.

Social Media Marketing

Strategic social campaigns, content calendars and audience-focused creative direction.

SEO & Content Strategy

Search-focused content planning, on-page optimization and sustainable organic growth.

Google & Meta Ads

Paid acquisition campaigns optimized around qualified traffic, leads and conversions.

Content Marketing

Content systems that turn expertise into useful stories, search visibility and brand authority.

Email Marketing

Segmented email journeys, campaign planning and conversion-focused lifecycle communication.

Analytics & Optimization

Measurement frameworks, funnel analysis and practical testing to improve marketing efficiency.

Pricing Plans

My Digital Plan For You

Projects

Here are some of my recent work samples.

01
Paid Media

E-commerce Growth Campaign

A full-funnel campaign combining paid social, retargeting and conversion-focused creative.

Meta Ads GA4 Creative
View Case Study
02
SEO

SaaS Organic Growth

A search growth program built around intent mapping, content clusters and technical optimization.

SEO Content Ahrefs
View Case Study
03
Social Media

Product Launch Campaign

A social launch system using creative testing, short-form content and community-led distribution.

Social Creative Content
View Case Study
04
Social Media

Social Media Campaign

A social launch system using creative testing, short-form content and community-led distribution.

Social Creative Content
View Case Study
05
Content

Content Marketing

A social launch system using creative testing, short-form content and community-led distribution.

Creative Content Markering
View Case Study
06
Email Marketing

Email Marketing Campaign

A social launch system using creative testing, short-form content and community-led distribution.

Email Content
View Case Study

Reviews

What clients have said.

Delivered ahead of schedule and the animation work was better than what we asked for. Lorem ipsum dolor, sit amet consectetur adipisicing elit. Quidem, maxime numquam! Reprehenderit voluptatum qui esse facere aut amet doloribus ratione architecto tempora consectetur. Sunt alias expedita accusamus suscipit vel ab.

Jordan Lee

Founder, Brightleaf Skincare

Delivered ahead of schedule and the animation work was better than what we asked for.

Trisha S.

Product Lead

Our template's support tickets dropped after the redesign — much easier to customize.

Tanvir Ahmed

Marketplace buyer

Blog

Notes on Digital work.

12 Aug 2025

More traffic doesn't always mean more growth.

More traffic doesn't always mean more growth. Here's how I evaluate whether a campaign is actually working.

24 Sep 2024

SEO vs Paid Ads: Where Should You Invest First?

SEO and paid advertising solve different problems. Understanding when to use each can help you build a smarter acquisition strategy.

02 Feb 2023

Turning Audience Research Into Better Content

Great content doesn't start with a content calendar. It starts with understanding what your audience actually needs.

02 Feb 2023

Turning Audience Research Into Better Content

Great content doesn't start with a content calendar. It starts with understanding what your audience actually needs.

02 Feb 2023

Turning Audience Research Into Better Content

Great content doesn't start with a content calendar. It starts with understanding what your audience actually needs.

Contact

Open to freelance work and collaborations.

Thank You! Your message has been sent successfully.

Reach me directly

hello@jakirnahid.dev +1 (415) 441-3712 Los Angeles, California

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